These products can be described as products isolated from foods that are generally sold in medicinal forms; they are defined as any food which provides health benefits including prevention and treatment of diseases in addition to the basic nutritional value found in foodstuff.

There is an increasing trend of more and more companies venturing into such products given the increase in market share and attractive profit margins, the reason behind the increase in demand for such products are many such as they claim to prevent chronic diseases, improve overall health and immunity, delaying the ageing process and increase life expectancy and many more.

The dietary supplements are available in various forms such as in powder form, liquid form, capsule (gels) or in a tablet form and can include vitamins, minerals, herbs, amino acids, enzymes, organ tissues, and even metabolites.

The products under this category are Flavoured Protein Powders, Energy or Breakfast bars, Multi Vitamin tablets, Flavoured Health drinks and many more.